Reimagine your offering for the era of conscious consumerism. Think… Say… Do… How does your brandenable Strike the word "consumer" Help people navigateanxiety s people to define themselves from your vocabulary. around ethicalchoices. t beyond what they consume, Provide people withchoices Set up Human Insightsteams s the work they do or the income theyearn? that allow them to flex and instead of Consumer gge explore theiridentity. Insights–focus less on the How does your businessthink number of people that are Su about people beyond the taking specific actions, and d boxes of "customer" or more on the context that "employee"? surrounds their decision- or making. Fj
Fjord Trends 2020 Page 21 Page 23