What’s next • Those producing physical goods will have to change often complex supply chain and manufacturing processes in time to meet customers’ demand for purposeful productsand services that make a positive impact. • Those in digital must replace their businessmode l of constant engagement and self-service with alternatives that reinstate the interpersonal connections, attention and time that peoplewant. • Design needs to adjust. Designers mustbroaden their understanding to look at entire systems as MORE TO EXPLORE they increasingly design to meet the needs of personal and collective values. New tools will emerge.