What’s next • By looking like us, Digital Doubles could rewrite the data ownership model. By doing all the workwith companies and serving back to the user the best solutions for them, they begin to become the gatekeepers of our digitallives. • The critical consideration for every person willbe: who do I trust to host my DigitalDouble? • A critical consideration for organizations will be: how can we design and build trust and safety into our offering to give people the confidence to choose us as their host? MORE TO EXPLORE • Any Digital Double experience mu st be engaging, transparent and easy to access. Interface and interactions must match the user's mental model– and be simple and clear. Visualization will be a centralchallenge.