What’s next • A re-examination of long-held beliefs, stemming from changing societal values, concerns about finite natural resources,and economic and political instability. • Innovation in meaning and metrics. New definitions might include personal growth, such as learning, happiness, communal longevity or good health. Economic modelswill evolve and organizations will need to upskill staff at all levels. • For organizations, the challenge will lie in MORE TO EXPLORE esolving the tension between finding more r purposeful business objectives without losing sight of the fact that profit is essential for longevity.

Fjord Trends 2020 - Page 9 Fjord Trends 2020 Page 8 Page 10