Fjord suggests 01 02 03 Rethink services Rethink your approach to data Rethink the design context Organizations must start Expect more data, and consider As computers get better at imagining the new generation of what data can be extracted from reading the emotions of people services they could create using processing large quantities of using computer vision, human computers with sharper “eyes” visual images—and which would behaviors and intrinsic features and smarter “brains.” be most useful. will need to be designed into services to fully interest and engage users.