Fjord suggests 01 02 03 Ethically Define your personality Shared ownership self-audit and purpose of goals Look within, and understand Make your ethical positions Co-generate ideas with your your employees and customers. relevant and clear to your employees on things that matter Find shared values and desires, employees, and publicly model at different levels. Define new and build on them regularly. the behaviors you’d like to see success indicators to jointly Evaluate every decision for its in the world. assess how you’re doing. human impact.