Fjord suggests 01 02 03 Give designers space to focus Establish multi-disciplinary Designers: take responsibility on craft teams for your craft Up-weight emphasis on design These teams need to be Design is changing. Become craft to ensure your products empowered to work with determined to remain are loveable and truly autonomy, bypassing constantly curious to discover— compelling. bureaucratic barriers that often and keen to understand—new slow down progress. technologies and processes.