Fjord suggests 01 02 03 Get to know the Adapt to a new marketing Beware the gatekeepers environment backlash Consider carefully where a Consider how to inject purchase Prepare for the possibility that product or service can be prompts into the environment once algorithms’ newness wears designed to make it past the where the customer is—be that off, market fatigue could gatekeeper—and how to earn in the home, car or elsewhere. dampen consumers’ customer loyalty once it does. enthusiasm.