Fjord suggests 01 02 03 Think collaboratively, not Design for Be transparent, competitively interaction be inclusive Let people do what they do Design machines to ask Algorithmic transparency will be best, and robots do what questions and clarify their central to your brand values. humans do worst. Start by instructions. Remember that Staff and customers alike must considering which activities are their communication skills are have an understanding of how most meaningful to people. less nuanced than ours. decisions are being made.