Fjord suggests 01 02 03 Stop viewing digital and Let technology Sharpen your physical as separate inspire you design skills Instead ask: how do we design In addition to putting the user More digital will be integrated into experiences and spaces to first, designers must understand physical products and services from connect with people around us, (and think laterally about) the the get-go. As a result, it will be enabled by digital in a physical wealth of technological prudent to have new physical and world? possibilities from the outset. digital design capabilities in-house.