T4 Liquid people T4 Liquid people Think How does your brand enable people to define themselves beyond what they consume, the work they do or the income they earn? How does your business think about people beyond the boxes of “customer” or “employee”? Say Strike the word “consumer” from your vocabulary. Provide people with choices that s allow them to flex and explore their identity. Reimagine your offering Do Set up Human Insights teams instead of st for the era of conscious Consumer Insights – focus less on the number of people that are taking specific actions, consumerism. and more on the context that surrounds their decision-making. Help people navigate anxiety around ethical choices. d sugge jor F 61 62