T6 Digital doubles T6 Digital doubles Think What category of interactions could be opened up by digital doubles? Shape your strategy with digital doubles around three use cases: 1. Delegating tasks for you. 2. Masquerading your presence. 3. Modeling your behavior or future. Say Make it clear to people that they have control of their data – not you – and demonstrate that s Reimagine the your platform can be trusted to win customers st representation and employees. of people. Do Ensure data reliability, but make sure you’re not overly dependent on the data – always include the “lived reality”. Avoid falling into the gamification trap but do play and experiment, as this is a new realm with properties which are as yet undetermined. d sugge jor F 87 88